New corporate culture
To find one's way in the New World Order, to create an environment in which to communicate openly and in a spirit of trust, to actively design a new, creative product, company and work environment and to achieve outstanding innovative results, a new corporate and management culture is needed. Although the necessity of change in management culture is now generally understood, the successful implementation of change remains a challenge.
Using existing perspectives and tools, it is not only impossible to implement change, but it is also impossible to grasp what change actually means. Goals and money are no longer enough to motivate employees; it is not only generations Y and Z that want to make a meaningful contribution and to be perceived as individuals.
In addition to their intellect and know-how, successful leaders need to make use of all their senses more than ever, in order to more profoundly hear, see and indeed sense the world around them. And it takes courage to become more aware of one’s mostly unbconscious needs, fears and values and resulting behavior.
- How do I really appear and act?
- What do I not yet know about myself, what do others immediately observe about me?
- What can I do differently to achieve a desired effect?
- How can I be really useful in the world in which I live?
These are typical questions that managers have historically shied away from, but which need to be addressed by today and tomorrow’s outstanding leaders.
Approach
On the path to more economic success, business leaders and executives have always focused on the "id" of a company: its strategy, systems, structure and processes. When pressure rises – as is today the case with globalization, digitalization, etc. – even more initiatives are launched. But according to Keller & Price (2011), in almost 70% of cases these initiatives in their current form fall short of expectations and thus rarely produce the desired results.