Whenever you change business, culture, product mix or customer portfolio, three key tasks need to be carried out: 1. Defining the change to your business needs, 2. Convincing your team that this is the right thing to do, and finally 3. Implementing change only once your team agrees. Irrespective of whether we are talking about a start-up or a corporate identity change, if you decide to involve your team (adequately) in the first step, you are not only rewarded with a bunch of great ideas, but the team will carry themselves through the next two tasks instead of questioning you. Inspire them with “why”, grow and encourage them to shape the change. Let them carry out the “why-how-what”: scale through your team.
This is where Beate and aergon come into play. They perfectly understand how to make executives grow and how they can identify ways to make managers and team members outgrow themselves, through authenticity and leading by example.
Dr. Dirk Abendroth
CEO CUSTOMCELLS GROUP